New! Mobile Friendly, Responsive Websites
One of the most exciting developments in web work in recent times is the introduction of Responsive Web Design. This, together with the fairly recent adoption of HTML 5 has opened up enormous possibilities for anyone with a web presence.
Wikipedia describes these as sites that: “…adapt the layout to the viewing environment — along with fluid proportion-based grids and flexible images.”
Why Should You Care?
According to Infographic Journal:
- In 2012, worldwide mobile web traffic grew from 3.8% in 2010 to over 10% of total web traffic!
- 46% of the U.S. Population own a Smartphone
- Almost 7% of U.S. digital traffic connects from non-computer devices
Essentially, the site flexibly adjusts to the size of the viewing window. This site is built on a responsive framework, so is The Boston Globe. Adjust your browser window larger and smaller on either site; look at the site on your phone, and iPad/tablet (if you have one) to get a feel for how it works.
One of the downfalls of a mobile version of any site, which used to be the best alternative, is that compromises had to be made that often made finding information more tricky for the visitor.
With responsive design, we don’t have this problem. Everyone gets to see the same site, with sections collapsing at certain break-points, and images dynamically resizing – it’s easier to see than to explain…
All the custom WordPress based sites we develop now are built using our favourite base theme which has recently undergone a complete coding overhaul and is now built from the ground up to be responsive.
We’ve been following trends in this direction for some time, and up to now we’ve been underwhelmed by the practicality of the ideas we’ve come across. I’m now excited about the progress that has been made and see this as the direction sites will take in future.
If you’re planning a new site, or an overhaul of your existing site, I urge you to consider a Responsive site. Even if you like your existing site design and don’t want to change it, we could probably convert it to be responsive without changing the look – although we’d make it mobile friendly and probably improve your Search Engine Ranking at the same time.
If you have an older style, static website, you would also be able to edit most of the content of your new Responsive site yourself!
Contact us to find out more!